Kobayashi incorporated rounded terminals into the geometric forms of the original Avenir Next typeface, giving the resulting font a ‘sweet-and-salty’ dual personality. Avenir Next RoundedĪkira Kobayashi returned to Avenir Next with the aim of creating a third generation of Avenir to mark the 25th birthday of Avenir in 2013. British TV channel BBC2 also broke away from the use of Gill Sans, which is used across other BBC channels, in favour of Avenir Next on their logos and promotional materials to achieve a cleaner, more contemporary brand identity. The most notable difference is the more generous tracking (letter-spacing) of Avenir Next, which gives it a more contemporary, airy appearance.Įlectronics company LG chose Avenir Next for the button lettering of mobile devices, due to its excellent legibility. Widely acclaimed on its release, Avenir Next is a subtly edited version of Avenir. The designers continued to expand the Avenir Next family over the following three years. Working alongside the foundry’s in-house designer Akira Kobayashi, the pair created Avenir Next, publishing the first release of the typeface in 2004. What Were the Different Releases of the Avenir Typeface? Avenir Nextįollowing the success enjoyed by the original release of Avenir, type foundry Linotype returned to Frutiger to invite him to work on an expanded reworking of the Avenir font family. Snapchat has also used Avenir as the app’s main font since 2016. Apple chose Avenir for use on its Maps app and some Siri screens in iOS 6, as well as providing pre-loaded versions of Avenir and Avenir Next on OS X Mountain Lion and iWork for iCloud. Tech companies are also not immune to Avenir’s clean, legible appeal. Software company Bloomberg also uses a customised version of Avenir Next (see below) as its corporate typeface. Image from Wikimedia Commons.īritish retail and wholesale company The Co-operative Group uses Avenir in its corporate identity. Avenir used on the marketing materials for the election campaign of former French president François Hollande in 2012. Perhaps in part due to his choice of font, Hollande went on to win the election in 2012. Image from Wikimedia Commons.īecause of the typeface’s innate familiarity for French citizens, Presidential candidate François Hollande chose Avenir for his election campaign materials. The Avenir font family is amongst the most widely used in the world, having been chosen as the corporate typeface for countless companies and organisations.įor French residents, Avenir is a common feature of everyday life, having been used by France’s national railway company SNCF (Société nationale des chemins de fer français) as its corporate typeface since 2013. He also referred to the process of creating sans serif typefaces as his “main life’s work”, noting that sans serifs were more difficult to design than serifs due to their stark simplicity. Avenir was released in three weights in 1988, which later expanded into a six-weight family.įrutiger often referred to Avenir as his masterpiece, describing it as "the hardest typeface I have worked on in my life". He worked on Avenir alone, without the help of drafting assistants, and said he designed the typeface with "human nature in mind". Frutiger had dabbled in both sculpture and type design from a very young age, and the influence of the strict, formal cursives taught to him in his Swiss schooldays galvanised him to create more modernist and revolutionary alternatives. Image from Wikimedia Commons.Īvenir was created by legendary Swiss type designer Adrian Frutiger (1928-2015), who also created Univers and the self-named Frutiger. Who Created the Avenir Typeface? Adrian Frutiger pictured in 2002, towards the end of his period working on Avenir Next alongside Linotype’s in-house type designer Akira Kobayashi. Avenir paved the way for later humanist geometric sans serifs, such as Freight Sans and Calluna Sans. The typeface is exceptionally legible and clear to read, making it highly versatile for use in headers and body text. Although classified as a geometric typeface, Avenir (which means ‘future’ in French) has some humanist features which bring warmth and openness to the typeface.Īvenir is one of the most widely used typefaces in corporate branding, with many well-known corporations, including banks, rail companies, and food brands, using the font prominently in their logos and brand identities. Avenir is a sans serif typeface in the tradition of geometric type styles.
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